Healthcare Services Website

The Challenge: There are three distinct aspects to this cryogenic service provider: cord blood storage, cord blood shipping and cord blood storage equipment sales. The owners needed a website that could easily funnel owners to their appropriate area of interest.

The Solution: A unique interface layout allowed us to create a “quilt” of different information types. An interactive equipment selector tool provides site visitors with a unique way to learn more about various types of blood storage equipment and to understand which equipment might best fit their requirements.

The Results: The website user flow drives to a series of lead generation forms that are consistently very well used. Site traffic is excellent, thanks largely to a deep dive search engine optimization of the site.