Online Wine Retailer Digital Marketing

This online wine shop was built using Prestashop. It was a robust and full-featured store. An email program drove traffic and wine clubs rounded out the business model. Most residents in Ontario are not familiar with the behaviour of buying wine online and therefor there was a heightened marketing challenge – education consumers about the existence of new purchasing possibilities.

CategoryEcommerce, Food, Beverage & Lifestyle

Year2013ServicesUX, Web Design, SEO, Website DevelopmentUX Wine Retailer Wireframes

What’s with the name? I like Sideroads. When I have a little extra time, I l ike to take the more scenic route — it’s always better! We intend to see wonderful things along this journey, associate ourselves with great people and make sure we take deep breaths and pauses to enjoy what life throws our way!

— Andrew H.

Project at a Glance


Prestashop store enabled purchases online

Art Direction

Best-in-class creative direction and branding


Offline and online marketing support


Deep dive information design

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