Public Health Website

The Challenge: A non-profit suicide prevention organization based in Iqaluit, Nunavut, wanted to create an online resource resource portal for the community to use. There were to be a few intended audiences: people considering suicide, people who have been effected by the suicide of loved ones and friends and educators who work in the area of suicide prevention. It was crucial that the site be organized in such a way that information could be found quickly and that important messaging be presented meaningfully and with resonance.

The Solution: An inventory of the organization’s existing content, successful messaging and approaches taken by related organizations and the cultural context of Nunavut were looked at in relation to each other. Interviews with project stake holders and subject matter experts helped inform an understanding of the behaviour that we wanted to encourage and how to do so. A site information framework emerged which was designed upon with inspiration from the cultural expressions of the region.