Esports Team Websites
Esports are here to stay. Toronto-based “Call of Duty” team, Toronto Ultra, and Toronto-based “Overwatch” team, Toronto Defiant, have large and highly engaged fan bases. I led Toronto-based web agency LMA through the creation of a website for each team. We worked in partnership with the Overactive Media Group. These were fast moving projects. We needed to stay agile and to incorporate time sensitive content that changed almost daily.
IndustryEsportsYear2019ServicesDesign, Custom Wordpress Theme DevelopmentWebsitedefiant.ggWebsitetorontoultra.gg
Project at a Glance
Social Media Integration
Websites worked as hubs for a spectrum of social media channels
Custom Wordpress Theme
Developed a custom Wordpress theme and information design that could be "skinned" and branded for two different teams
Mailchimp Integration
Lead generation and list management handled through Mailchimp
Google Tag Manager
Analytics captured via google Tag Manager
