Healthcare Services Website

The Challenge: This cryogenic service provider offers cord blood storage options, cord blood shipping and cord blood storage equipment sales. The website had to funnel site users to the appropriate area of interest.

The Solution: A unique interface layout allowed us to create a “quilt” of different information types. An interactive equipment selector tool provided site visitors with a unique way to learn more about various types of blood storage equipment and to understand which equipment might best fit their requirements.

The Results: The website user flow drives to a series of lead generation forms that are consistently well used. Site traffic is excellent, thanks largely to thorough SEO.