This company sells a full range of motive batteries and motive chargers for “material handling needs”, for example in warehouses. As is the case with many small businesses, the website design became an opportunity to rethink and refine client communications.
We considered how best to support the company’s sales team, and set out to better define and design the full range of customer touch points. Product brochures and sales materials were refined and made consistent. Online and offline marketing materials were made consistent as well – terminology, language, product specs, pricing, visual components, contact information…the website design was an opportunity for this small business to take some valuable time to reconsider and improve it’s communications and sale process.
Online product catalogue design and development
Defined a consistent look and feel for both online and offline communications.
Provided marketing support to the sales team.