Beauty Brand Email Marketing

The “Elite Program” engaged John Frieda’s most active and engaged customers in a conversation about hair, fashion and style. Each month, members of the program were emailed product offers, promotions and hair care tips. A facebook group and word of mouth helped drive program acquisition.

John Frieda positions itself as a high-end brand and hopes to appeal to women who are looking for spa-quality products. As the name “Elite” suggests, the idea of exclusivity drove the tone of the program conversation.